In addition to traditional email campaigns, you can now create and send SMS campaigns directly in Emailcampaigns.eu. This gives you another marketing channel that is fast, direct and with exceptional reach. Preparing an SMS message is simple and thanks to mobile delivery it is very likely to be viewed shortly after sending.
When and why use SMS?
Smartphones are part of everyday life. Research shows that around 65 percent of people check their messages within minutes of waking up. This is why SMS deserves a place in your marketing strategy. SMS, phone calls and emails are all within easy reach on mobile devices, but many businesses still underestimate the power of text messaging. While e-shops use SMS regularly, freelancers and small or medium businesses often treat it as secondary. That means they miss out on a simple and effective way to connect with customers.
When to use SMS
SMS can support almost any type of communication. For example:
- Promotional offers
- Invitations to events
- Forgotten password reminders
- Confirmations of user activity
- Promo code delivery
- Appointment or event reminders
- Competitions
- Limited time offers
- Calls to action
- Feedback requests
- Birthday or name day greetings
The possibilities are endless. What makes SMS so effective is the almost 100 % open rate and the fact that messages are usually read within 30 minutes. And unlike emails, SMS does not require the recipient to own a smartphone. Use it smartly in automation: thank a customer after purchase, send them a discount code on their birthday or remind them about a reservation.
How to use SMS?
You can send two types of messages: transactional SMS and SMS campaigns.
Transactional SMS are sent immediately and are ideal for confirmations, password reset notifications or any other situation where instant delivery is expected.
SMS campaigns are used for bulk sending to larger groups, for example promotional offers. If no schedule is set, campaign SMS are usually sent with a delay of no more than one minute.
All sent SMS can be sorted and filtered. You can organize them by send date, phone number, included email address or by adding your own tags such as “offer.” This makes managing and searching through messages fast and efficient.
For all SMS you can schedule the send date and link the message to an existing email contact. This is not required, however, and SMS can also be sent independently without any link to email addresses.
All SMS are automatically stripped of diacritics. The standard length of one message is 160 characters, but up to three can be combined for a maximum of 480 characters. The sender ID shown to recipients is 6220, and SMS can be delivered worldwide.
When sending outside the Czech Republic it is necessary to include the country code. Pricing varies depending on whether you send within the Czech Republic, to Slovakia or internationally. Your SMS campaign should always have a clear goal and encourage the customer to take action with a short and clear message.
Want to know more?
Start your first SMS campaign with Emailcampaigns.eu. To activate this feature and request pricing, please contact us.
