A product XML feed is a structured data file containing information about individual products, offers, or services.
Your e-shop or other application usually generates the file. It contains information about the name of the product/service and its description, price, discount amount, web link, etc.
Integration of XML feed with your Emailcampaigns.eu account allows you to quickly and conveniently compose the content of the email without having to rewrite texts or insert images. Effortlessly and without failures and typos, you can instantly upload your products into the campaign template.
XML feed structure
<?xml version=“1.0″ encoding=“utf-8″?>
<!– coding based on type used –>
<SHOP>
<SHOPITEM>
<ITEM_ID>9054</ITEM_ID>
<PRODUCT>Table Office Profi 140×80</PRODUCT>
<DESCRIPTION>Robust office table</DESCRIPTION>
<CATEGORYTEXT>Office</CATEGORYTEXT>
<EAN>6529971058238</EAN>
<PRODUCTNO>OP8732CZ/140</PRODUCTNO>
<MANUFACTURER>LIMA Furniture ltd.</MANUFACTURER>
<MANUFACTURER_IMG>http://example.com/stoly/drevene-80×40.jpg</MANUFACTURER_IMG>
<MANUFACTURER_URL>http://example.com/stoly/katalog</MANUFACTURER_URL>
<URL>http://example.com/stul/office-profi-140×80</URL>
<IMGURL> http://example.com/images/stul/office-profi-140×80.jpg</IMGURL>
<PRICE_VAT>4792</PRICE_VAT>
<LIST_PRICE>5990</LIST_PRICE>
<DISCOUNT>20%</DISCOUNT>
</SHOPITEM>
<SHOPITEM>
<!– second item description… –>
</SHOPITEM>
<!– … –>
</SHOP>
Supported XML feed item properties
The following tags describe the properties of your XML feed item. All items shall be included within <SHOPITEM> … </SHOPITEM> element.
| Tag | Description |
|---|---|
| ITEM_ID | Offer identifier |
| PRODUCT | Product/service name |
| DESCRIPTION | Product/service description |
| CATEGORYTEXT | Category name |
| EAN | EAN code |
| PRODUCTNO | Manufacturer code |
| MANUFACTURER | Manufacturer name |
| MANUFACTURER_IMG | URL address of the manufacturer’s image |
| MANUFACTURER_URL | URL of the offer from the manufacturer |
| URL | URL of the offer in the shop / on the website |
| IMGURL | URL address of the product/service image |
| PRICE_VAT | Price including VAT (final) |
| LIST_PRICE | List price (original) |
| DISCOUNT | Discount |
Want to know more?
Need more information? Need help with a specific campaign or your entire email marketing? Contact us and we’ll be happy to discuss all the options with you. We have many years of experience in specific areas and overall concepts. Contact us!
