The year 2024 marks a milestone when leading email service providers such as Gmail, Yahoo and soon Microsoft are coming up with groundbreaking changes to their bulk email rules. These changes not only push the boundaries of spam protection, but also set new standards for effective and secure email marketing communications.
What does it mean to you?
From 2024 onwards, three security measures will be necessary for every bulk email sending. Implementing these security measures will ensure that your emails are considered legitimate and trustworthy, reducing the risk of them ending up in the spam folder or being blocked altogether.
These measures include setting:
SPF (Sender Policy Framework)
This basic security feature identifies servers that have permission to send email on behalf of your domain. Implementing SPF effectively prevents misuse of your email address and protects your reputation from unauthorized use.
DKIM (DomainKeys Identified Mail)
DKIM adds a digital signature to your emails, confirming that the email comes from an authorised sender and remains unchanged during transmission. This technology increases the credibility of your emails, but also significantly reduces the risk of your messages being marked as spam.
DMARC (Domain-based Message Authentication, Reporting, and Conformance)
DMARC is an advanced system that helps further strengthen the security of your email campaigns. This mechanism verifies that the email matches the DKIM and SPF policies of your domain, keeping your brand safe from phishing attacks and abuse.
Not sure how to get started? Don’t worry, we’ve got easy-to-understand instructions to help you ensure your email campaigns are compliant with the latest security standards.